There are very few researchers that can combine consumer sensitivity together with a strong and strategic ability to translate findings into commercial action. This is what Louise does best. In fact there are few individuals that do this better in the industry. Having worked with Louise for over 8 years, she has proven over and over that she is innovative in her approach to research, yet practical and reliable. Always delivering on time and to an excellent quality. The one additional quality is that she works so well across all parts of the Arnott’s business from marketing to packaging and R&D, with never a problem too big or solution too hard to find. I would always recommend Louise in the future, from big strategic projects to those more specific such as packaging and product.
I have worked with Louise for over 10 years now. In that time, she has proven herself time and time again to be a strong moderator, strategic thinker and skilled presenter. She is always willing to listen carefully to our needs and provides outcomes and recommendations that are commercially sound and actionable. Louise often goes above and beyond to provide high quality service and output, and does all this with a positive ‘can-do’ attitude making her very easy to work with and liked by all. I would not hesitate in recommending Louise to anyone looking for a strong qualitative research partner.
Louise’s passion for working and understanding people provides a depth to her work that can only come from a gift of bringing out the best in her respondents. Louise has been pivotal in building an internal understanding of our customer insights. She summarises and presents qualitative market research as if it’s a story, making it so easy to digest and understand. Working with Louise is more like forming a partnership. Louise is focused on uncovering the true unknowns of the status quo with the sole objective of turning key insights into actionable objectives.
I have worked on many projects with Louise over the last 5 years and each one has delivered over and above expectations. These projects have ranged from packaging deep dives, NPD, communications development and a number of challenging brand positioning projects. The brand positioning projects in particular have benefited from her expertise, category knowledge and dedication in really uncovering the core meaning of the brand and understanding the role it could credibly play in the future. The work Louise has done on several of our brands has had a direct impact on the end brand positioning, insight and target consumer. The brand and senior leadership team also respect her and she delivers debriefs which live within the business and are widely referenced. On several occasions, we have asked Louise to present to our overseas head office team as we recognise the power her words have within the business.